Getmovo.com, designed and built to launch a new tech wearable, the Movo Wave. The site launched smoothly and spearheaded the rollout of an international promotional campaign that kickstarted sales of their new tech.
Movo needed a handsome, flexible, mobile-responsive website quickly and economically. The site was designed and built on the Squarespace platform to save time and ensure the final site was beautiful and immediately optimized for tablets and mobile devices.
In 2010-11 I worked as an Art Director with WOWIO, an e-book publisher and distributor with larger media aspirations, redesigning a site called DrunkDuck.com, one of the largest webcomics-hosting sites (about 100,000 users, about 25,000 comics). They were reprogramming the site from the ground up in Python, and wanted a design overhaul to go with it. During the redesign they decided to re-brand to "The Duck Webcomics" in order to appeal to larger audiences.
The original DrunkDuck, built before they acquired it, had been clattering along for a few years on a patched-together code base, in the grand tradition of seat-of-your-pants development. The old site needed to be rebuilt with new code, new databse structure, etc., to modernize it and improve performance and scalability. WOWIO wanted to really grow the community there and improve the overall user experience for the long haul.
I did a lot of work on this project, from redesigning the original Drunk Duck logo to completely overhauling the site design from the ground up (as lead designer and art director, with other people doing the actual coding, just to be clear about that – I'm no programmer but I did dabble in my youth, so I interface pretty well with developers).
I answered to a creative director, but I was the lead designer, so logo design (two, in fact), graphic design, art direction of original spokes-cartoons, icons and badges – really every pixel of design on every button and headline – saved out and delivered as assets to the dev team for implementation. Quite a project.
BELOW: Design sequence, from low-fi wires to hi-fidelity mockups, asset output and handing everything over to the in-house developers.
WILKINSON ANIMAL HOSPITAL
Visual design for an animal hospital site, built on the Wordpress platform. The brief was for a friendly, comforting look that would reassure pet owners that their animals would be well taken care of. I decided to keep it colorful and simple, with friendly type choices that would accommodate all of the required content and still have that classically reassuring emotional appeal.
The challenge was including all of the front-page content hooks that their existing site had, but organizing it in a way that made it all more easily discovered by the users, and therefore more actionable. I wound up using a segmented grid approach that would give nice big content blocks, and establish enough structure to derive the other pages throughout the site from the same grid.
The design included plenty of space for content generated by the clinic (photos, videos, news, etc.) as well as custom icons and illustrations for the various site sections (dogs, cats, forms, etc.).
TEN WEB STREET
Ten Web Street was a web marketing consulting company. I devised a Website for them based on the theme of classic race cars. Each color section of their site would correspond to a different topic.
The main page was an orange-themed Maserati, the red page had a Ferrari motif, and my personal favorite, the midnight blue Shelby page.
Unfortunately, Ten Web Street hit on hard times and lost funding before the live site was completed, but this was a very fun design that I still hope will get implemented some day.
JET BLACK ENTERTAINMENT
Website for Jet Black Entertainment, Seattle-based transmedia, merchandising, and entertainment brand development agency.