A WAKE-UP CALL FOR YOUR WEBSITE 

Somewhere between the rush to “Web 2.0” in the mid-2000s and now, a massive sea change occurred in web design. It’s happened so recently and so rapidly that many site owners have simply been caught off guard, if they realize it’s happened at all. With the advent of the iPhone in 2007, and the introduction of the first mobile web browser that people actually wanted to use, through the subsequent smartphone and tablet explosion – between iOS and Android, now numbering around two billion devices and growing rapidly – the landscape of peoples’ web browsing habits has changed dramatically.

MOBILE HAS OVERTAKEN TRADITIONAL DESKTOP WEB BROWSING

As of 2014, mobile web access began to outnumber desktop, and the gap is only widening as smart devices take over more functionality traditionally reserved for computers, and people spend more time on their phones than any other medium.

Unfortunately, this means that many websites built before the “responsive web” became the standard are now very much out of date, and losing traffic because of it. Google itself has even started to actively penalize non-mobile-friendly sites as of April 2015, giving preferential positioning to websites that follow the new standards.

SURVIVING MOBILEGEDDON

This change has been referred to in web-marketing circles as “Mobilegeddon” as sites that used to enjoy great positioning in search results have been overtaken by other sites simply because they’re more responsive to mobile and tablet requirements.

I think this hits small and medium sized businesses particularly hard.

Many local businesses paid substantial fees to have a good-looking site built, only to find their effort and money is now being made increasingly obsolete.

It’s not the owners’ fault, but because of this unforeseen shift to mobile their desktop-optimized sites are suddenly out of date.

So what can you do if you have fallen behind the change? The good news is that you can catch up, and you will be rewarded when you make these adjustments.
— Court Cunningham on Forbes.com, May 2015

SO, WHAT'S THE SOLUTION?

The way forward is clearly with a responsive, mobile-friendly site that works not only with the current browsing landscape, but built on a platform that will continue to adapt to future needs as well. If you’ve known that you needed to modernize your site but just haven’t gotten around to it yet, or were afraid of the expense or time involved, we can help. 

I specialize in taking your existing content and branding, and moving it into a brand new, modern home that’s not only functional and practical, but beautiful as well. It’s like hiring an expert moving company to set you up in a brand new office space with better views and parking – you simply walk in Monday morning and all your stuff is in the right place.

I work fast, too. And it won’t cost you an arm or a leg.

MOVO had developed a new wearable device and needed a website for the launch, and on a tight deadline. It needed to be simple and clean, to the point, with a strong call to action to promote sales. As a curveball, it needed to integrate with a third-party pre-order cart system (Celery at trycelery.com) and be fully responsive and mobile-friendly.

MOVO had developed a new wearable device and needed a website for the launch, and on a tight deadline. It needed to be simple and clean, to the point, with a strong call to action to promote sales. As a curveball, it needed to integrate with a third-party pre-order cart system (Celery at trycelery.com) and be fully responsive and mobile-friendly.

BEAUTIFUL, RESPONSIVE, CROSS-PLATFORM  WEBSITES FOR BUSINESS

I have chosen the Squarespace platform as a basis for these website renovations, for its simplicity, power, flexibility, security, and inherent attention to beauty and elegance. Everything built on Squarespace looks good and works well, across multiple platforms, on multiple devices.

FOUNDWELLNESS.ORG, BEFORE: The old website, designed for desktop only – instead of adapting to new devices, the content just shrinks on mobile, making it much too small to use. It was reliant on Flash, an insecure, outdated web technology that is all but phased out by now. Flash doesn't work on most mobile devices so non-desktop browsers were actually missing content.

FOUNDWELLNESS.ORG, BEFORE: The old website, designed for desktop only – instead of adapting to new devices, the content just shrinks on mobile, making it much too small to use. It was reliant on Flash, an insecure, outdated web technology that is all but phased out by now. Flash doesn't work on most mobile devices so non-desktop browsers were actually missing content.

AND AFTER: I preserved the spirit of the design, but replaced the low-res images with beautiful, hi-resolution images, improved on the typography, graphics, spaciousness, and generally upgraded it to an elegant, responsive site that looks great on every device.

AND AFTER: I preserved the spirit of the design, but replaced the low-res images with beautiful, hi-resolution images, improved on the typography, graphics, spaciousness, and generally upgraded it to an elegant, responsive site that looks great on every device.


INQUIRIES AND REQUESTS FOR QUOTES

Contact me about your project! Tell me about your business and what goals you have for your website, and I can work with you to accomplish your design goals.

Through the magic of the Internet I can work with you even if we're not in the same area!

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