This is what it looks like when I decide mid-site-design to noodle up a new personal logo.

As I got into the process of figuring out what artwork would go on this site, and exactly what set of purposes it would try to serve, it dawned on me that it might be a good idea to "sign" the images in a consistent and legible manner. My own signature can't really be accused of being readable by anyone but me, so that wouldn't work. I wanted something that would survive Pinterest and social media and help point people back to me. Assuming it survives being edited out – I've never understood people who would go to the trouble of removing a signature or identifying mark so they could repost art that isn't theirs to the Greater Internet, but it does happen. I'm not even talking about people who steal and post others' work as their own, but  who just remove all traces of origin for no good reason. It defies rationality to me.  

Anyway, aside from that, I love it when I stumble on someone's art and it helps me trace it back to the artist. So, I figured that's the least I could so with my own stuff. 

I immediately knew I wanted something based on my own handwriting, but not actually my own handwriting. Personal, with a hint of formality and intention. So I broke out the pens and started iterating some letterforms, just to see what I got out of it. Basically a squared-block version of my own writing, based more on the formal lettering of my old architecture class (which is really the basis of my modern handwriting anyway, if I'm honest – I always hated cursive). 

 

I knew I wanted something blocky, and squared off. A sort of extended version of my own writing.

I knew I wanted something blocky, and squared off. A sort of extended version of my own writing.

The C and ALLEN were kind of afterthoughts, done later when I decided I would be a problem client to myself and wanted every possible version. 

The C and ALLEN were kind of afterthoughts, done later when I decided I would be a problem client to myself and wanted every possible version

And at some point I got bored and started doodling. You know how it is.

And at some point I got bored and started doodling. You know how it is.