Hi! I’m Allen.
I’ve been an artist and designer for print and digital for going on 20 years now.
I started out doing logos and book design for a game company in Atlanta in the ’90s, then moved to Los Angeles in 1997 and worked in entertainment design with a Burbank studio (Peter Green Design; clients included Fox Kids and Disney), doing magazine production, poster design, and producing digital assets while apprenticing with the master designers there. Since then I’ve worked in just about every kind of print design there is, branding and identity, publications, etc.
I’ve also been designing for and building web sites since 1996, with concentration on visual design for UX/UI, web applications, and responsive sites. Recent experience includes re-designing a comic publishing platform with 100,000 users, responsive launch sites for tech startups, and a stint as a Senior UI Designer at Symantec.
Aside from general graphic and web design, I have also created illustration work for various projects, including the IMAGINE role playing game, HALO-related artwork for Penny Arcade’s Child’s Play Charity events, and currently designing identity and world-building for Aethercast.
Website for FoundWellness.org, a business in New York City that delivers healthy living seminars and events to the office-bound. Desperately needed updating to a responsive design with cleaner lines. Healthier-looking, in other words.
ABOVE: The old website, designed for desktop only – instead of adapting to new devices, the content just shrinks on mobile platforms, making it much too small to use on phones. It was reliant on Flash, an insecure, outdated web technology that is all but phased out by now. Flash doesn't work on most mobile devices so non-desktop browsers were actually missing content.
BELOW: I preserved the spirit of the design, but replaced the low-res images with Retina-ready photos, improved on the typography, the graphics, the spaciousness, and generally upgraded it to an elegant, responsive site that looks great on every device.
A recently-completed site identity and site design for a new information security education project called S-Curve Infosec. Based in Seattle, S-Curve produces seminars and training events to promote improved security practices.
Got to develop logos, stationery, and cards as well. All the fun stuff!
Getmovo.com, designed and built in 2014 to launch a new tech wearable, the Movo Wave. The site launched smoothly and spearheaded the rollout of an international promotional campaign that kickstarted sales of their new tech.
Movo needed a handsome, flexible, mobile-responsive website quickly and economically. The site was designed and built on the Squarespace platform to save time and ensure the final site was beautiful and immediately optimized for tablets and mobile devices.
In 2010-11 I worked as a contractor with WOWIO, an e-book publisher and distributor with larger media aspirations. One of their aspirations was a site called DrunkDuck.com, one of the largest webcomics-hosting sites (about 100,000 users, about 25,000 comics). During the re-design they decided to re-brand to "The Duck Webcomics" in order to appeal to larger audiences.
The original DrunkDuck had been clattering along for a few years on a code base that has been patched together over time, in the grand tradition of seat-of-your-pants development. The old site needed to be rebuilt with new code, new databse structure, etc., to modernize it and improve performance and scalability. WOWIO wanted to really grow the community there and improve the overall user experience for the long haul.
I did a lot of work on this project, from redesigning the original Drunk Duck logo to completely overhauling the site design from the ground up (as lead designer and art director, with other people doing the actual coding, just to be clear about that – I'm no programmer but I did dabble in my youth, so I interface pretty well with developers).
I answered to a creative director, but I was the sole designer, so logo design (twice), graphic design, art direction of original spokes-cartoons, icons and badges – really every pixel of design on every button and headline – saved out and delivered as assets to the dev team for implementation. Quite a project.
BELOW: Early UI dev, from section blocks, content wireframes, typesetting, etc.
WILKINSON ANIMAL HOSPITAL
Visual design for an animal hospital site, built on the Wordpress platform. The brief was for a friendly, comforting look that would reassure pet owners that their animals would be well taken care of. I decided to keep it colorful and simple, with friendly type choices that would accommodate all of the required content and still have that classically reassuring emotional appeal.
The challenge was including all of the front-page content hooks that their existing site had, but organizing it in a way that made it all more easily discovered by the users, and therefore more actionable. I wound up using a segmented grid approach that would give nice big content blocks, and establish enough structure to derive the other pages throughout the site from the same grid.
The design included plenty of space for content generated by the clinic (photos, videos, news, etc.) as well as custom icons and illustrations for the various site sections (dogs, cats, forms, etc.).
TEN WEB STREET
Ten Web Street was a web marketing consulting company. I devised a Website for them based on the theme of classic race cars. Each color section of their site would correspond to a different topic.
The main page was an orange-themed Maserati, the red page had a Ferrari motif, and my personal favorite, the midnight blue Shelby page.
Unfortunately, Ten Web Street hit on hard times and lost funding before the live site was completed, but this was a very fun design that I still hope will get implemented some day.
JET BLACK ENTERTAINMENT
Website for Jet Black Entertainment, Seattle-based transmedia, merchandising, and entertainment brand development agency.